With only four
days left until
Galaxy S III
sales kick off,
Samsung has
officially
launched special standalone stores,
which are meant to offer customers
the possibility to fully interact with
the company’s latest Android
flagship smartphone.
They will be called Samsung Mobile
PINs and will be the first European
locations to sell the Galaxy S III,
starting in London from May 29.
The South Korean company also
confirmed the first two Samsung
Mobile PINs will open on May 29 in
London at Westfield Shepherd’s Bush
and Old Spitalfields Market.
However, Samsung plans to launch
two additional PINs in the UK at some
point this summer, which will be
located in Hyde Park and Olympic
Park.
According to Samsung, “the
conceptual idea of the PIN is a moving
landmark experience like a pinpoint
on a map.”
Customers who are willing to pay a
visit to such Mobile PINs will meet
Samsung’s fully trained staff members
who will share their product
knowledge and provide demos, and
even allow them to try out other
smart mobile devices, functions,
services, and apps.
Design-wise, the Samsung Mobile
PIN’s walls are entirely made of glass,
which makes it is easier to move to
different locations. In fact, the PINs
walls are built with “a two-way
customized mirrored glass.”
Visitors will also have the pleasure to
take part in various events
surrounding the Mobile PIN, such as
the Galaxy Studio event.
Hands-on sessions for Galaxy S III
and Galaxy Note will also offer
customers the opportunity to learn
more about the features of these
smartphones. Drawing competitions
using the Galaxy Note will also be
opened to all visitors.
“We welcome everyone to this
dynamic and energetic place to fully
experience and enjoy all the core
features of Samsung mobile
products,” said Younghee Lee,
Samsung’s senior vice president and
head of Global Marketing at Mobile
Communications Business.
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