Regional wireless provider U.S. Cellular has
become the first carrier to offer its customers a
list of curated apps from the Amazon
Appstore. Announced today, these Android
users will find a new menu greeting them
when they launch the Amazon application.
Tapping the menu will result in a list of titles
that have been handpicked by the carrier to
provide a "practical and fun" experience. U.S.
Cellular indicates that the selected apps will
span multiple categories (games, business
tools, social media,etc.) and will be regularly
updated.
While pre-installing the Amazon Appstore isn't
new in itself, I've yet to see a service provider
deliver a list of curated titles. Today's
announcement is but the latest from U.S.
Cellular which showcase the carrier's desire to
impress its customers. This, along with other
services such as Battery Swap and Rewards
Program is why J.D. Power and Associates has
chosen it as Customer Service Champion two
years running. Frankly the bigger players in this
space could learn a thing or two from U.S.
Cellular.
The Amazon Appstore, on a bit of a roll lately ,
was recently found to be more profitable for
Android developers than the Google Play
Store. I can imagine that this added carrier
endorsement will help convince users to
spend an extra buck or two on the latest apps.
Would you give extra consideration to an app if
your carrier recommended it? It's clear that
U.S. Cellular certainly thinks so.
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